BANG. A new kind of communications company.
BANG. A mysterious identity.

In the communications industry, the arrival of a new player is no longer news. A new company is created almost every week. Our challenge was to apply to ourselves what we constantly remind our clients: a brand is not positioned in the public's mind by what it means, but by what it evokes. We wanted to create a brand that evokes solidity, teamwork, seriousness, humanity, longevity. But without ever evoking or even implying any of these terms. Perrier Jablonski was born, like meeting a stranger with a story to tell. The graphic design work was crucial to highlight the solidity of a nascent company, and to exude great confidence. But don't count on us to reveal the mystery of our choices here. The name. The meaning of the lion. The features or colors... Everything was created not to be explained, but to be felt.