Zone 3 chose to work with a studio specializing in the creation of cultural posters. The company, which creates digital, television, and film content, wanted to produce an impactful poster for the launch of their latest documentary.

The goal was to promote a documentary on a rarely discussed subject in an original way: the thankless role of referees in hockey. By opting for an artistic direction that focuses on schematizing the subject, the visual stands out from the film and documentary posters we are used to. The simplicity of the lines and the color palette, directly taken from the referees' uniforms, ensure the strength of the visual by making the subject immediately recognizable to the general public. It is after viewing REFEREES that the stand managers and the Patrick Roys of this world will now be able to keep a little embarrassment!