Lousco Workshop


Art Direction


Applied Arts 2019

BANG. A woodworker with family values.
BANG. A heterogenous identity.

Lousco has trusted a design studio specialized in visual identity. The woodworker from Montreal wanted a strong and unique identity that would gather his different services under one banner.

The objective was to completely review the entrepreneur’s visual identity and to reflect his personality without falling into clichés. We designed his branding around heterogenous playful themes that would highlight the craftsman’s fastidiousness. Combining the names of his son (Louis) and of his canine friend (Scott), Lousco translates his deepest family values into his authenticity and his skill to create refined elements with noble material. As a result, we created a detailed evolutionary identity that matches the woodworker’s personality and that will allow him to be recruited all around the city.