Haussmann Park




Applied Arts 2017

BANG. A company specialized in experiential marketing.
BANG. A new name and a new identity.

Formerly named LaProd, the company that wasn’t doing any prod decided to change their name to embrace the shift they started a few years ago. The company now works in event communication and experiential marketing. After more than 800 events and sponsorship activation, LaProd became Haussmann Park, a strong significant name that leaves a memory behind. Perception, interaction and contents, the three essential ingredients for a lasting memory, will be anchored in every variation of the visual identity. Our rich and colourful typographic approach allows the new timeless branding to be changeable regardless of the rigidity of the platform. This strategic repositioning is the work of Perrier Jablonski.