BANG. A local apartment rental service.
BANG. An identity in the heart of neighbourhoods.
DEN Stays has trusted a studio specialized in visual identity. The young Montreal-based company is aware of the importance of an exceptional customized service. They use their charms to stand out from the competition as well as to seduce their guests. In the wake of Airbnb, DEN Stays offers a service that combines the comfort of a hotel (concierge, 24/7 assistance, shuttle service, selection of local beers, breakfast, fresh coffee, etc.) and the freedom of a private apartment. Decorated by local designers, these typical Montreal apartments are situated in the city’s most popular neighbourhoods, for active clients that want to be immersed in the local crowd.
The main objective was to reflect the company’s dynamism with a branding that can live in the heart of Montreal’s neighbourhoods. We designed a modular identity inspired by the concept of a map that changes according to the location of the apartment. That way, the information is naturally placed in the grid formed by the graphic lines of the fictional neighbourhoods. We bet that every tourist will completely fall in love in the city!