Graphic Platform
Art Direction

BANG. A Thai restaurant from Quebec.
BANG. Variations of Laotian origins.

Chanhda has trusted a creation studio specialized in identity variations. The copious restaurant from Quebec City wanted to develop their graphic platform in order to communicate easily on a daily basis and develop their promotional items.
The objective was to create a graphic platform that can blend with the existing signature. We decided to create a series of illustrations inspired by the Chanhda family’s Laotian and Thai origins. The illustrator Aless MC helped us create symbols such as a catfish, a monkey, a hot pepper, and a wok and its flames. These symbols were applied on some variations that allow the restaurant to strengthen their branding while building the loyalty of their already-loyal customers.