Graphic Platform
Art Direction

BANG. A Thai restaurant from Quebec.
BANG. Variations of Laotian origins.

Chanhda has trusted a creation studio specialized in identity variations. The copious restaurant from Quebec City wanted to develop their graphic platform in order to communicate easily on a daily basis and develop their promotional items.
The objective was to create a graphic platform that can blend with the existing signature. We decided to create a series of illustrations inspired by the Chanhda family’s Laotian and Thai origins. The illustrator Aless MC, helped us create symbols such as a catfish, a monkey, a hot pepper, and a wok and its flames from which most of the dishes come out. These symbols were applied on some variations that allow the restaurant to strengthen their branding while building the loyalty of their already-loyal customers.