Desjardins
Mandate
Graphic Platform
Packaging
Art Direction
Screen Printing
BANG. Student scholarships.
BANG. Gift sets.
Desjardins has trusted a creative design studio specialized in graphic platform development. Caisse Populaire de Beauharnois wanted an attractive and useful gift set intended for students who have obtained a merit scholarship in 2019.
The objective was to design a gift set, from the container to its contents, for students of all ages. After separating the company’s name, Des + Jardins (which means “gardens”), we had the idea to create playful floral themed illustrations around the following key phrase: “It smells success.” The gift set consisted of a long cardboard tube containing a reusable coffee cup, a t-shirt and a notebook. In addition, a large poster and two choices of reusable cotton bags were live printed and distributed at the awards ceremony. This colourful graphic platform was 100% screen printed by hand and it can now bloom year after year.
