Café Paquebot
Mandate
Packaging
Art Direction
BANG. A multitude of coffee choices.
BANG. A discovery “PAQ”.
Paquebot Café wanted to bring forward the exploration of its own specialty coffees because it has been difficult to make a choice (Classic? Funky? Dark?) since they were released in 2022. A new initiative had to be considered. How could they give people the opportunity to taste these 3 types of coffee for the price of a single bag? Well… Offering smaller formats (3 x 140g) in the same “PAQ”! Inevitably, the format of the small cereal boxes was inspiring, because who says coffee says breakfast. Nothing was left behind: The trio is “funny” and in the colors of the original bags. Games were put on the back and as a bonus, you will find a surprise inside in each box, just like in the good old days. Beware, this tasting experience will feel like a trip back in time.
![](https://bangbang.ca/wp-content/uploads/2023/12/Petit_Panier_02-1.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Trio_01-copie-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Machine-copie-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Slides_Graphiques-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Slides_Graphiques_2-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Cafetiere-copie-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Slides_Graphiques2-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Slides_Graphiques_22-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Cafe_Filtre-copie-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Slides_Graphiques3-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Slides_Graphiques_23-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Gros_Panier-copie-scaled.jpg)
![](https://bangbang.ca/wp-content/uploads/2023/12/Palette-copie-scaled.jpg)
![Paquebot Trio Montagne](https://bangbang.ca/wp-content/uploads/2023/12/Trio_02-copie-scaled.jpg)