Client

Café Paquebot

Mandate

Packaging
Art Direction

BANG. A multitude of coffee choices.
BANG. A discovery “PAQ”.

Paquebot Café wanted to bring forward the exploration of its own specialty coffees because it has been difficult to make a choice (Classic? Funky? Dark?) since they were released in 2022. A new initiative had to be considered. How could they give people the opportunity to taste these 3 types of coffee for the price of a single bag? Well… Offering smaller formats (3 x 140g) in the same “PAQ”! Inevitably, the format of the small cereal boxes was inspiring, because who says coffee says breakfast. Nothing was left behind: The trio is “funny” and in the colors of the original bags. Games were put on the back and as a bonus, you will find a surprise inside in each box, just like in the good old days. Beware, this tasting experience will feel like a trip back in time.